Services
We are Impression. An advertising agency with a digital soul.
We build advertising moves on television, outdoor and radio, with a strong specialty in digital and performance. We bring strategy, creative, media and performance together to turn attention into preference, and every brand encounter into a business opportunity.
It all starts with understanding the business and the brand, and translating that into an idea and a plan that reach the right audience in the right place.
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Before setting out, know where you want to go.
We start by getting to know the business: the goals, the audience, the competitors and the reasons to choose you. From there we define positioning, a brand promise and a communication direction, and build a plan that connects brand building with business goals. The strategy guides the idea, the media choices and the budget split along the way.
One idea. Many ways to make an impact.
We turn insights into ideas, and ideas into campaigns. From concept and copy to visual language, scripts and design, we develop an idea that fits the brand and works at every point of contact with the audience. In a TV commercial, on a billboard or in social content, every execution takes the form that suits it while keeping the brand's story.
The right message. In the right places.
We plan and manage campaigns that combine television, outdoor, radio and digital according to the goals and the budget. From choosing the channels and planning the rollout to coordinating production and going live, we make sure the idea is expressed well in every medium and that the channels work together throughout the campaign.
Your idea needs the right tools.
We develop solutions that support marketing activity: landing pages, websites, system integrations, and management and measurement tools. We bring in automation and AI tools wherever they can improve the work, and we always start from the need the technology has to solve.
Reach the right audience. Turn interest into action.
We plan and manage paid campaigns on search engines and social networks, with a focus on quality leads, sales and business growth. We connect audiences, creative, budget and landing pages, and test and improve the activity on an ongoing basis. Our performance expertise lets us translate brand strategy into focused activity and make the most of the demand that advertising creates.
Be there when customers search.
We help your brand be present when people look for information, compare options and ask questions in search engines and AI tools. Through relevant content, a clear site structure and work on the technical foundation, we improve the visibility and accessibility of information about the brand over time.
Get into the feed. Stay top of mind.
We help brands find their voice on social media and turn it into content people want to see. From content and message planning to design, video and campaigns — we adapt the idea to the platform and the audience, while keeping a clear brand identity.
Understand what works. Know what to improve.
To improve results you need to understand what happens along the way. We examine the journey from exposure and inquiry to purchase, and connect media data with sales data wherever possible. That shows what brings quality customers, where opportunities are lost and how to grow the business contribution of advertising.
About
Nice to meet you, we're Impression. An advertising agency of curious, creative people who love getting to know the business behind the brand. So we start by listening: understanding what you want to achieve, who your customers are and what will make them choose you.
From there we shape a strategy, develop an idea and bring it to life — on television, outdoor, radio and digital, according to what fits you. Digital and performance are core specialties of ours. They let us keep learning from the audience, improve the activity and connect advertising with sales.
All along the way we work close to you, think together and take your success personally.
Behind every campaign there are people. Ours know your brand, ask questions, bring ideas and care about the outcome. We believe good work starts with an open relationship and a team you can rely on — day to day, and in the moments that call for a quick solution.
A good campaign needs a clear idea and precise work to bring it to life. We connect strategy, creative, production and media, and make sure every part serves the same move. That way the message stays recognisably the brand's as it travels across screens, formats and points of contact.
Our expertise in digital and performance gives advertising the ability to learn and improve on the move. We look at how messages land, how audiences behave and what the conversion and sales data say, and feed those insights back into the planning. Alongside that, we bring in technology and automation to streamline processes and widen the creative possibilities.
Impression is part of a group of companies in advertising and digital. That connection lets us combine expertise and complementary capabilities according to each client's needs, and build the team and solution that fit the move.
Our advantages
What does it mean to work with us?
Contact
What's your brand's next challenge? Tell us where you want to go, and we'll work out together how to get you there.
Campaigns
From strategy to the moment we meet the audience — a selection of our campaigns and work.
